Goodbye Architects. Hello Equal Partners in Design (EPD)
By Randy Deutsch AIA, LEED-AP
“Whatever they end up doing in their careers, architects originally go into architecture to design buildings.
Somewhere along the way – perhaps recognizing that other students or architects are more talented, or willing or able to sacrifice more – many would-be designers give up their dream to design buildings and instead opt to manage teams, schedules or budgets, document and detail other people’s buildings, or undertake any of a hundred other tasks required to get permit sets approved and buildings built.
Whatever first drew them to the profession, it is safe to say that they didn’t become an architect to be a designer among designers.
They became architects to design. Period.
Whether architecture students, architectural interns and emerging professionals realize it, this is what the profession and industry offers them today.
Founder and president of Nissan Design International, Jerry Hirshberg, in The Creative Priority: Driving Innovative Business in the Real World, describes a scene where, in a workplace safe for people to provide input and express their ideas, the receptionist – participating in a design review – provides the idea for the direction for their new line of automobiles.
That, in a nutshell, is the future of architecture.
To bridge the divide between design and construction, improve communication, better coordinate documents, and increase collaboration, firms have started to prepare for Integrated Project Delivery (IPD).”
About the Author
Randy Deutsch AIA, LEED-AP is a building design architect immersed in the worlds of technology, creativity, design thinking and the way all types of architects utilize these tools and processes.